LADYINROSEGOLD
  • FASHION
  • BEAUTY
  • LIFESTYLE
  • Luxury Trousseau Shopper
  • MUSINGS
Tags
Beauty beauty influencer Big Fat Indian Wedding Bridal Lehenga Bridal lehengas Bridal Shopping Bridal Trousseau Brides Couture Destination Weddings Dior Fashion Fashion Blog Fashion Blogger Fashion Influencer Fashion Looks Fashion Trends Garima Mehta Hair Hair Care Haircare Indian Brides Indian Designers Indian Fashion Indian outfits Indian suits Indian wear Indian Weddings Indian women LadyInRoseGold Lifestyle Luxury Makeup Makeup looks Musings Relationships Trousseau Trousseau Shopper Trousseau Shoppers Trousseau Shoppers in Delhi Trousseau Shopping Wedding Shoppers Wedding Shopping Weddings in Corona Wedding Stylists
GARIMA MEHTA
  • Home Page
  • About Me
  • Trousseau Services
9K Likes
58K Followers
99 Subscribers
LADYINROSEGOLD
LADYINROSEGOLD
  • FASHION
  • BEAUTY
  • LIFESTYLE
  • Luxury Trousseau Shopper
  • MUSINGS
Luxury Brands
  • LIFESTYLE

Do FAKE IMITATIONS really affect the sales of a LUXURY BRAND ?

  • 27th November 2020
  • ladyinrosegold
Total
1
Shares
1
0
0

Do FAKE IMITATIONS really affect the sales of a LUXURY BRAND ?

The lady watches her LV Pochette and the Hermes Birkin sitting coyly in the snug indoors of her closet and takes pride in her assets victoriously accumulated over these last couple of years. The bags were fondly gifted to her by her mushy husband during the first year of their wedding. He was reciprocated with ample love and affection for extending these gestures of  extravagances. The lady had often taken these beauties out and flaunted them on several public occasions. Little did she know that it wasn’t an original Louis Vuitton or a Hermes that she was carrying, rather a counterfeit copy of the brands.

Low cost imitations and close to accuracy counterfeit copies have eaten away the luxury industry today. There is a copy of every reputed brand doing the rounds of not just the flea markets but also high-end online stores. The acute microscopic distinction is difficult to identity even by the employees or the sales and marketing staff of the brand. The counterfeit or plagiarism scam has penetrated the luxury brands industry to an extent that has superseded  the pharmaceutical, entertainment or any other known industry in the world by huge margins.

The total trades in the imitation industry stands at around $4.5 trillion. Out of this, 60 to 70 percent is credited to the luxury industry alone. The biggest sales challenge in the online and retail domain that the luxury goods players face is supplanting through the fake imitation products. They don’t struggle with not having enough demand or sales generated. The real challenge is that most of the buyers actually end up buying the counterfeited products holding a striking resemblance to the original luxury brand.

ALSO READ  How to dress up like a RED CARPET Celebrity ft. designer Rockystar collection
Luxury Brands

A lot of this perplexity and loss both for the brand and for the consumer can be attributed to the under estimation of the consumer’s understanding of real luxury at the brand’s end. Apart from just serving the logo as the trademark of owning luxury, the brands didn’t really do much to enhance the exclusivity experience that the rich and the elite wanted to have. The biggest mistake was to relocate the production of their goods to China and other low cost production areas. This made the luxury brand lose control over the entire supply chain of sourcing, production, and delivery.

‘If both the original product and the counterfeit product are manufactured in China, how would a consumer differentiate between the two, bestowed with the mere knowledge that his product is ‘Made in China’ (pun ofcourse intended).’

Most of the brands were earlier pronounced with their place of origin and a lot of reverence was attached to the origin and the growth trajectory of the brand over the years. Both the brand and the place of origin were spelt out in a single sentence and became synonymous with each other. That sort of lent an unquestionable credibility to the brand. If the same bag is being manufactured across a lot of countries in the world, the exclusivity and the resonance of the final product as a luxury good does get affected.

Another reason is the emergence of a lot of converging online platforms that bring together these products from various luxury brands onto one single unified portal. This corroborates and further camouflages the presence and sales of these counterfeit products. The circulation and reselling of these fake lifestyle products becomes much easier and they detectibly assimilate into the whole supply chain of these luxury brands.

ALSO READ  Hashtag 'VocalforLocal' - Supporting our local INDIAN BRANDS is the need of the hour

Coveted high end user brands like Louis Vuitton, Chanel, Hermes, Coach have often reported of forged return of such products at the retail store. A consumer buys the original Gucci bag from the store. He comes back after a few days asking for a change or making up a complaint. He actually brings back a fake bag and either returns it or gets it exchanged for a new piece. The difference is even miniscule for the brand’s staff to make out. This way the next buyer who comes and purchases that bag actually ends up buying a fake product. Such instances annihilate the brand equity as well as the credibility to irreparable amounts.

Of late, the brands have adopted a stringent no-tolerance policy towards such instances and acts. They are working hard to obliterate the entire imitation industry off their radar. Ideally, the brand should take off their original products from any digital platform and only encourage purchasing through their native Country sources or through their authentic websites. The counterfeit industry is exploiting the ubiquity and the anonymity of the digital platforms to the hilt and fooling the consumers all along.

Also, the luxury brands should actually work upon addressing the need of the millennial consumers who have an appetite for luxury in its truest sense. This generation is far more informed and evolved than its predecessors. They are judicious enough to differentiate between true class and richness from a mere stamp or a denominator symbolizing a status quotient. They don’t intend to flaunt luxury rather experience and manifest it into their everyday quality of life. The modern age luxury brands need to move beyond the logo and sense, comprehend and incorporate the need for this richness, rarity and singularity clubbed with practicality of their modern day consumers.

ALSO READ  How am I keeping up with my EXERCISE ROUTINE even in Lockdown

Till they fail at this, the fake imitation industry would keep enjoying the major CHUNK OF THEIR PIE !

Till we meet next,

Garima/Team LadyInRoseGold

Total
1
Shares
Share 1
Tweet 0
Pin it 0
Related Topics
  • Balenciaga
  • Christian Dior
  • Dior
  • Fake Bags
  • Global Luxury Brands
  • Gucci
  • Hermes
  • Lifestyle
  • Louis Vuitton
  • Luxury
  • Luxury Brands
ladyinrosegold

LadyInRoseGold is borne out of my innate desire and passion to capture the best from the world of Fashion, Luxury and Travel and share it with my audiences. This platform 'LadyInRoseGold' is an attempt to bring women together by the way of beauty, Fashion, Luxury and Lifestyle. Here, I showcase trending make up looks, skin and hair care products, latest collections of designers, interesting accessories to glam up your look and also my travel stories, from the destinations my work takes me to.

Previous Article
Winter Boots
  • LIFESTYLE

WINTER BOOTS’ styles to elevate your look this season

  • 27th November 2020
  • ladyinrosegold
View Post
Next Article
Dating App
  • LIFESTYLE

Finding LOVE online on a DATING APP – Does that really happen?

  • 29th November 2020
  • ladyinrosegold
View Post
You May Also Like
Difference between acrylic and gel nail extensions
View Post
  • LIFESTYLE

What is the DIFFERENCE between ACRYLIC and GEL NAIL EXTENSIONS?

  • ladyinrosegold
  • 27th December 2020
Judith Leiber
View Post
  • LIFESTYLE

What makes JUDITH LEIBER BAGS such a prized possession to own?

  • ladyinrosegold
  • 11th December 2020
Fashion Influencer
View Post
  • LIFESTYLE

What goes into the MAKING of a successful ‘FASHION INFLUENCER’

  • ladyinrosegold
  • 3rd December 2020
Gaslighting in Relationships
View Post
  • LIFESTYLE

What is GASLIGHTING in relationships and how does it work ?

  • ladyinrosegold
  • 2nd December 2020
Dating App
View Post
  • LIFESTYLE

Finding LOVE online on a DATING APP – Does that really happen?

  • ladyinrosegold
  • 29th November 2020
Winter Boots
View Post
  • LIFESTYLE

WINTER BOOTS’ styles to elevate your look this season

  • ladyinrosegold
  • 27th November 2020
Luxury Lifestyle Brands
View Post
  • LIFESTYLE

What does the FUTURE of LUXURY LIFESTYLE BRANDS look like in 2021?

  • ladyinrosegold
  • 22nd November 2020
Kerastase K Water
View Post
  • LIFESTYLE

Kerastase K Water Hair Treatment – My honest Product Review

  • ladyinrosegold
  • 9th November 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

//Easy and sexy drapes anyone ?
//After evert little while, I crave for some 'ME' time. It just lets me realign myself to my sanity. All the chaos and the routine of life does make you lose connect with your real self.
//Simple luxurious settings without too much fuss really attract me. For most part of my stay at @resortcountryclub, my family would mostly find me under this Bougainvillea tree, soaking in the sun.☀️
//Spotted a pretty girl wearing a very pretty mint green dress in the lush green lawns of @resortcountryclub, Manesar ! 🌿
//The extravagant Indian Wedding has reduced to an Intimate Wedding, but there is no reason that the fanfare and celebration should be not as GRAND and opulent as ever before !
//Witnessed the most unreal, maddening wedding celebrations at the Best Western Resort, Manesar @resortcountryclub last week.🖤🎉
LADYINROSEGOLD
  • FASHION
  • BEAUTY
  • LIFESTYLE
  • Luxury Trousseau Shopper
  • MUSINGS
by Garima Mehta

Input your search keywords and press Enter.