FROST NYC - What is SO ALLURING about this HIP-HOP JEWELLERY?
“I think it’s a tribute to the artistic importance of hip-hop culture and what hip-hop has brought into music and fashion and jewellery that it is being adapted or imitated or is inspiring variations or new types of art or new types of music.”- Simon de Pury
Going by this quote, there is a particular feel to everything that speaks of pop culture. Be it the baggy t-shirts, jerseys and jeans, the electrifying and swoon-worthy music, or even the jewellery that these artists and followers wear- gold plated stones encrusted with diamonds. This art movement which was popularized in the ’70s was mainly brought to the fore by the African and Latin Americans, and the Caribbean’s with their hub becoming New York City.
If you’re a music and movie buff like us and have grown up in the early 2000s, you will know the answer to this question- What do musicians like Eminem and Kanye West, or Channing Tatum’s character from the movie, ‘Step Up’ have in common? One of the most striking aspects that may have crossed your mind is the gold or silver plated chains, rings, and wrist bands that they adorn. Such bijouterie is a brand of jewellery, which characterizes what we famously call the ‘Street Style’. Over the years, it became so popular that luxury designers too started seeking inspiration and replicating it in their signature style. Long gone are the days, when such bling was simply a classifier of a particular geographical and cultural diaspora; it has now become a fashion statement in its own right.
Introduction to the brand ‘FROST NYC’
With many jewellery brands recreating and providing their own twist to it, one such brand that has become synonymous to these pieces, to an extent that they have become a universal term for the same is FROST NYC. A super exclusive and an A-listed brand that was originally more sought-after among men is instrumental in blurring gender lines and increasing its wearability amongst women as well. Their ornaments range from men’s neck chains, rings to Rolex watches and women’s earrings, necklaces, and watches. Heavily embedded with diamonds and gold to scream all things bling, the prices too are quite hefty.
When we were first introduced to this trinket, it felt that the adage, ‘Frost Yourself’ had a very relevant sound ringing to it. Just like a snowflake is considered as nature’s jewel adding some spark to the winters, it could totally be seen as this phenomenon doing the same with its patrons. Like diamonds, these stones too, have an empowering effect. It reeks of being classy, sassy, stylish, yet powerful!
While this trend is steadfastly rising, and there are more takers for the same, we wonder if there is a more deep-seated reason for its acceptance, rather than just its look and appeal. While some dig this look with verve, others find this accessory a bit flashy for their taste. Although its influence has been far-reaching, it continues to hold the top spot in the various Pop circles. Dating back to a quick history lesson shows us that these iced out jewels have a longstanding association with this cultural movement. Jeweller Jacob Arabo’s design for Underground Hip-Hop star, Biz’s ring was a marveling success, and thus, paved the way for fellow moguls to join this bandwagon.
Apart from just serving as a mere fashion fascination, a sort of emotional symbolism emerged over the years. For starters, it subconsciously became a sign of respect, status, and affluence among the African American community. Many rappers, emcees, beatboxers and break dancers may move towards such unconventional diamond and gold plated jewels to stand out from the crowd and create their niche. Lastly, it’s become a very gainful business too.
The connection between FROST NYC Jewellery and HIP-HOP Culture
In mainstay, Frost Jewellery and hip hop music have become very symbiotic to each other. One can see the influence on the song lyrics too, that today’s pop stars are making. And, we can list a few artists from this genre to state the obvious- Rihanna’s “Shine bright like the diamond” from her chartbuster, Diamonds, or A$AP’s Gold Digger, where he features in the video donning braces covered in gold, several chains, and gold sneakers. While his interpretation maybe a little over the top and outlandish, the message is out there, loud and clear for the world to see. Rihanna, on the other hand, inadvertently drops references to these cultural influences. If you guys go back and see their respective videos- you may probably resonate with this thought better.
Personally, while reading more about this intriguing jewellery brand, we came across some very interesting and out of the box creations which capture rapt attention. What we found super quirky was that they take inspiration from everyday life and incorporate that, thereby having a unique connect with the masses. How offbeat and cool is to have a cartoon character carved in your jewels! A few pieces that completely stood out to me were Frost NYC’s ‘Iced Out’ diamond chains, which we can totally visualize being implemented in our Indian designs, with a few tweaks. Another favourite knick-knack of mine from this brand is definitely the more subtle, ‘All Name Plate Necklace’ collection from the ladies section.
Other Jewellery brands on the similar lines of FROST NYC
This fad of hip-hop jewellery has pretty much taken over the world by a storm, and several other jewellers are catering to people who patronize such design wear. If you are contemplating checking this line of jewellery out, we have some other store suggestions to help broaden your search and help you find the best piece- TraxNYC (their gold weed pendant is super adorable), JewelryFresh (again, love their eclectic name pendant), Ben Baller and Elliot Avianne ( Stalwarts and celebrity jewellers who have created quite a stir over the years). A small confession that we must make here- the last two names could probably be an outcome of our daydreaming! But coming back to reality, there are many local and global brands to watch out for, ranging from Etsy to the high-end stores to tickle everyone’s sensibilities.
And with celebrity clientele and loyal customers such as Kanye West, Jay-Z, Drake, Travis Scott, and their likes donning these adornments, their stakes and popularity have increased manifold. That’s a given, isn’t it?
Signing off, we just want to leave you guys with something to ponder about- Going forward, would you be a little more (or maybe a lot more) experimental and distinctive while buying jewellery for yourself, now that you have known of this brand – FROST NYC?