Reviewing the FOREST ESSENTIALS NEW ALL NATURAL MAKEUP Range: An Honest Word
“Tradition is the not the worship of ashes, but the preservation of fire”- Gustav Mahler
We’ve all heard our grandparents fondly talk about how they used herbal and home-based ingredients as skin enhancers or make-up products back in their hay days. Probably a few years back, we may have even chuckled at the thought. But, you know what, flash forward to today; a lot of us are actually endorsing these age-old traditions.
The onset of the pandemic drastically changed the game for the beauty industry. As we women got some uninterrupted time for our self-care, we naturally started researching a bit more on this sage wisdom, and let’s just admit out here that we have started digging these unbridled treasure troves. Deeply embedded in ‘Ayurveda’, India as a cultural hotspot owes a humungous credit of its heritage value to this ethnic ‘science of life’. As children, have y’all ever wondered, how did the Indian royals look so refined, prim, and proper centuries ago? For instance, we’re well aware of incense sticks being used as perfumes to emit sweet fragrances; thereby, tickling our nasal cavities (courtesy the jaw-dropping, gorgeous Aishwarya Rai Bachchan in the film Jodhaa Akbar. Didn’t she just look like a vision to behold?)
Today, however, more and more beauty enthusiasts are realizing that skinimalism, whiz a whiz, minimalist skincare practices infused with our beauty needs is the way to go. The key is to strike a symbiotic balance between the two, and further up the nutritional intake of our skin. Let’s not be modest about the fact that we all crave luminous, flawless skin without any blemishes. Don’t we envy those girls who are blessed with a freckle or acne-free skin; they openly claim their love for all things natural? These remedies have definitely given us a new ray of hope; we’re all totally titillating towards nature’s gifts. Ladies, let’s admit our tryst with aloe vera or lemon in our hair as a dandruff prevention hack or sucking on honey for a sore throat- the answer lies within our body. Aimed at empowering our internal mechanisms, this mind-body harmony helps us work amicably with our environment.
One such brand, which has pioneered this holistic and ‘clean’ makeup trend, is Forest Essentials, which blends luxury and our forest resources seamlessly. Let’s explore their motto a tad bit extensively.
FOREST ESSENTIALS- EARTHINESS GALORE
Hello, lovelies! We are back again with yet another women-centric success story. Can we just say we’re all hearts! To all you spa, meditation, or jungle lovers, imagine the rustling sound of the waterfall ringing in your ears; that is the vibrant vibe of this home-grown label. Founded by the poised and graceful, MIRA KULKARNI almost two decades ago, Forest Essentials encourages the use of natural products to accentuate one’s beauty. This boss lady strongly believes that “If you cannot eat it, do not use it on your skin”. Abiding by ‘pure, fresh and natural’ solutions, beauty secrets lie amidst the plant extracts, which are infused with vibratory energy, making it a wondrous elixir of life.
With a strong determination and vision, Ms.Kulkarni paved this luxurious label to massive adulation, while promoting it as a sustainable, clean, cruelty free and a socially responsible venture. Not only does she abide by healthy radiance and lifestyle, but she has also advocated for women empowerment. Additionally, they proudly manufacture and supply the products in their customized bottles to India’s hotel giant, The Taj Group.
Speaking about the essence of the brand in the time of a global health crisis, she reiterated in an interview, “We decided to reintroduce these age-old traditions to customers. Most consumers are making a shift to clean and natural beauty. They have become more cautious and aware of the ingredients that go into the making of their beauty products. We wanted to change the way women use makeup by creating a collection that blurs the line between skincare and makeup with simple multitaskers that make the skin feel and look good.”
Expanding beyond its skincare and fragrances range, the launch of their first ‘au natural’ cosmetic line, “Botanical Beauty Collection”, is being heralded as revolutionary. Taking us back to the era of the marvellous Cleopatra, this one’s a winner, folks! Inspired by the custom of applying black soot from the ghees in diyas as kajal, a much loved Indian ritual, their unique products teach us a thing or two about our rich history.
Reviewing their latest MIRACLE MAKEUP MIX
With makeup and skincare marrying each other, several novel currents are tiding the beauty industry. From customized skincare to nourishing hand hygiene ( thanks to our forced obsession with sanitizers); eco-friendly alternatives to increased, lustrous scalp care, there are quite a few fads that are gaining prominence. Keeping that in mind, Forest Essential’s latest ‘Artisinal Beauty Collection’ has received rave reviews and pleased many a soul.
In a heart-warming campaign traversing across three generations, we see the ethereal regality of using crushed pomegranate and rose petal extracts as a long-lasting blush on the cheeks. The young, effervescent mother hopes to share these gemlike secrets with her daughter, just like her mother did with her; all whilst keeping her feet firmly planted on the ground and bringing back sweet, nostalgic memories from her childhood.
Home to the number one, non-toxic, and replenishing makeup products, Forest essentials consist of a diverse range of kajal and lip serums. Read on to know more about this new-found craze.
1. KAJALS: A highlight of our facial adornments, exuding a bewitching gaze, the application of kajal is the keystone in our culture. Their three highly pigmented, nourishing shades not only add beauty but also cool our eyes, providing us the much-needed respite from any form of strain. A true ‘Chakshushya’, it is formulated using pure cow’s ghee and fresh rose petals. The use of licorice, Amalaki, camphor, bamboo charcoal, and natural carbon creates the piercing shade that it emits. The infusion of organic castor oil is a boon because it helps cleanse the eye, while coconut oil gets rid of the dryness.
To all you experimental fanatics, it easily smudges to ace the smoky eye look; it surely lives up to its name, the ‘GulabKhaasKajal”. What we love about this range is that the creamy texture makes it glide smoothly, while being muted at the same time. The retractable and travel-friendly packaging in a black case makes it your must-have item. Available
forRs. 775, this marvel comes in three classic shades, namely, Charcoal Black, Earth Brown, and Ash Gray. And, the best part is that this product is a tribute to the quintessential Indian skin tone and women- interweaving the past and the present in a fortunate stroke of serendipity.
2. LIP SERUMS: Growing up, we saw several ads with models lounging around in majestic bathtubs (hello Midas’ golden vibes) with water being decorated with rose petals, whilst Chandan covered hands and floral extract sashayed lips, gave us some major skincare goals. Now in no way are we encouraging any fairness standards, but did that picture etch its way into your mind? At that impressionable age, we are bound to play around, and perhaps, that may have opened up our horizons widely. Helmed as the ‘next big thing’, their lip serums are luminous and rich with natural, nourishing juices. At the first go, we were totally delighted by the gold sleek packaging and super-luxe tubular boxes.
Inadvertently, it screams of all things classy! Designed as a tribute for all the work from home junkies, these healthy and nourishing products are surely making the cosmetologists jump with joy. The sweet, lingering fragrances are just what you need to uplift your mood while revitalizing your lips. In our own analysis, we can totally feel, sexy, sensual, sassy, and productive altogether. Called the ‘Madhu Rasa’ collectively, this ‘sweet nectar’ will entice you to start your day with this endearing, sweet, and happy feeling (can we equate it with potpourri vibes, ladies?) Containing a miraculous serum integrated with pure cow’s ghee, softening Shea butter, and cocoa, these potent herb infusions work their magic efficaciously.
Available in four stunning shades, Coconut Kesar, AnarRasa, GulaabJal, and Misri Cardamom, the ingredients include hand-pressed virgin coconut, sweet almond, and moringa oils accompanied with the naturally extracted rose, pomegranate, caramelized cane sugar scented with cardamom, and fresh coconut cream with saffron, as per the variant we go for. We particularly loved the Misri Cardomom because it has an enchanting, homely feel to it. All divine and compelling, this product is worth the Rs. 1,295. And, what’s more, you can double these lip tints as face tints too. Dual beauty, isn’t it? Even though they have excellent pigmentation and hydration qualities, it is not super long-lasting.
To sign off, we’d like to laud this brand for being raw, pristine, and weaved with love and care. An ode to our Mother Earth, Forest Essentials celebrates our deep-rooted historical traditions, by passing it on the modern woman; the one filled with grit, determination, and sophistication. Thank you for making the colour brown gorgeous!