MAKE UP FOREVER ULTRA HD FOUNDATION: The best foundation we know!
“The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.”
– Yves Saint Laurent
All makeup enthusiasts, we have a treat for you today. Regardless of you being an expert or an amateur when it comes to all things beauty, a principle rule to nailing that flawless look is to apply the perfect base or foundation. Just as cornflour is required to bake a delicious cake, a foundation serves as a prerequisite for applying makeup- you can go for a bold, dewy, or minimalistic style, but this unifies it all together.
With an increasing emphasis on having a customized beauty routine and hygiene, it is so important to keep ourselves abreast with the latest trends- don’t you think it has now surpassed the stage of being a mere fad? And rightly so, you lovelies! Our face is an asset worth taking care of for it will represent us eternally. Now, now! Please do not get us wrong. By no means are we romanticizing the notion of not accepting ourselves in our natural zone or endorsing any misleading beauty or ‘being pretty’ standards? Being a women-driven platform, we strongly believe, that on the contrary, make up plays a huge role in boosting our self-confidence manifold. With a plethora of makeup companies, both moguls and upcoming ones honing their spot, won’t it simply be a dream to find a one-stop destination for all our cosmetic needs? Well, fortunately, we have a solution- Makeup Forever.
TRAVELLING BACK IN TIME- A SWIFT HISTORY LESSON
Like always, to get a better idea of the brand in its entirety, and the values that it stands for, we believe it’s mandatory to know how it all started; the pillars responsible for making it a success story. Moreover, if you’re a regular at our website, you would have noticed that we are all about women power, and are great suckers for a fellow of our species becoming a superstar in their own right. Without further ado, let us proudly tell you- Make Up For Ever was founded by the uber talented French make-up artist, Dany Sanz in 1984. Acquired by Louis Vuitton Moët Hennessy in 1999, this label has grown exponentially ever since.
Priding themselves in offering high-quality products, they boast of having something for every skin type, and all categories of make-up owners- the beginners, addicts, and the pros. Thanks to their ten different academies throughout the world, they are helmed as an educational institute in itself. The Brand Founder & Artistic Director touts herself as follows, “I AM ABOVE ALL A TEACHER – EVERY DAY IS AS AN OPPORTUNITY FOR ME TO SHARE MY PASSION FOR MY CRAFT.” Isn’t such burning passion the key to success? She credits her fine arts and painting skills to develop this budding interest and make it her life’s purpose.
MAKE UP FOREVER HD FOUNDATION
It’s this passionate fervour that led her to develop an empire, with a diverse range of products from facial essentials like concealers and primers to eye products like eye pencils and lipsticks. Read on to enter a parallel universe of beauty (*drool*) which we bet is so magical.
BUT FIRST, LET'S GET SOME BASICS RIGHT – MAKE UP FOREVER HD FOUNDATION
Suggestive of its name, a foundation is the building base of creating that perfect make up embraced look. It is an umbrella term consisting of a wide variety of products that differs in colour, texture, and consistency.
In simpler terms, it refers to a cosmetic that is applied to the entire face, sometimes including the neck, décolletage, and body to evenly coat the skin. Obviously, according to your skin type, you will go for a foundation, which will enhance your glow (Monday musing- beauty radiates from within, ladies. Keep that spark alive in you). An important factor that will help you make a worthwhile purchase is to first decide the coverage or the amount of pigmentation in the product. The choices range from sheer, medium, and full coverage. If you’re someone who suffers from acne or scarring or has a photoshoot to go for, we recommend the last option. Next, look at the formula present-liquid, stick, or powder. The kind of finish using words like ‘matte or radiant’, ‘dewy or luminous’, will majorly affect the final style that you want to accomplish.
FOUNDATIONS OF THIS BEAUTY MAVEN: OUR TOP PICKS from the MAKE UP FOREVER HD FOUNDATION Collection
Now that we know how important foundations are to our make-up routines, the question that predominantly follows is the brand that one should go for. Being beauty lovers ourselves, we can assure you that Make Up Forever is its money’s worth and here to stay ‘forever’. Read on to know some of our recommendations.
1. Ultra HD Invisible Cover Foundation: Providing a medium to full coverage formula, this liquid foundation is one of its kind. It is ideal for all stage or camera lovers, aka actors, bloggers, models, and performers, since it blends in seamlessly, either with your brush, fingers, or a Beauty Blenders. Also, it is long-lasting, you guys! So, the next time you’re out in the scorching heat or in the freezing cold, do not worry, this foundation will be your companion. Available in forty shades, they have a good collection of warm, cool, and neutral shades. Giving you a very ‘au naturale’ look, this one definitely slays the everyday vibe. A unique weightless formula filled with hydrating hyaluronic acid, coupled with skin fusion technology, this $43 (INR 3,200) marvel, gives a flawless feel to the naked eye or HD cameras.
2. Matte Velvet Skin Foundation: A best-seller in the full coverage category, this foundation provides a breathable life-like matte finish that alters and breathes with skin for up to 24 hours after wearing it. It evens the complexion to diminish the shine and smoothens out the skin. Its Flexi-Fit technology enables the matte finish to last all day without worrying about becoming cakey, flaking, or fading away. It is helmed for its undetectable coverage. To apply, take a tiny amount of the product, bearing semblance to dots, and start from the center. Spread on each side of the nose, forehead, and chin. Gradually, diffuse the foundation to the outer corners of the face. The liquid foundation aims to provide a soft, supple, and velvety look. Gloating of having 40 shades, it is available for $38 (INR 2,800).
3. Water Blend Face and Body Foundation: Natural. Liquid. Buildable Coverage. Combination skin. Transfer-proof. Long-lasting. Yes, these characteristics make it such a loved choice. With more patrons going for a fresh and dewy glow, this foundation’s 80% water formula helps one achieve just that. Consequently, it has proven to be lightweight, sheer, and extremely comfortable. Helmed as ICONIC, it beautifully smoothens the complexion to give it a satin finish. And, what’s more- it replenishes your skin with the much-needed moisture. With the help of the round sponge, moisten it with two sprays of mist. Following this protocol, apply two pumps of the products above your wrist. With the moistened sponge, start applying it from the center, gently using press and roll motions, while working towards the outer corners and contouring your cheek, and chin. Consisting of eight shades, it definitely worth each penny- $30.10 (INR 2,200)
MAKE UP FOREVER HD FOUNDATION SWATCH
Places to shop the iconic MAKE UP FOREVER HD FOUNDATION online
Isn’t this cosmetic line vibrant heaven for all you excited fashionistas? Although we’ve covered only 3 products, you can go check out their entire range consisting of eleven foundations on their website. In case, this article has piqued your interest, but do not know where to call for your desired products, do not worry. We have you sorted with our list of go-to places:
To sign off, we’d like to quote Francois Nars, “Foundation should unify tone, but it shouldn’t take away the individuality of the skin.” Embrace and flaunt your imperfections, ladies, You are beautiful inside, out.