DEAR KLAIRS - Reviewing the KOREAN SKINCARE BRAND
With an ever-growing buzz around the beauty world, several cosmetic brands are making a foray into this billion-dollar industry. While labels may enter and pave their way through, only a few end up having a lasting impression on the global audience. But, what are consumers actually looking for? While an obvious answer would be the aesthetic and functional value, today, we all want something that stands for a greater purpose, doesn’t it?
Skincare connoisseurs and producers are moving towards ‘clean’ beauty. While these sustainable trends work in a harmonious symphony with our environment, it is actually very healthy and nutritious for our skins as well. Moreover, if you are a K-beauty fanatic, then we have some exciting news for you! One of the most eminent Korean Skincare brands Dear Klairs has finally come to India, and we could not be more ecstatic. Increasingly adulated by our Indian beauty-lovers, this brand divulges more than good looks, good looks and good looks!
DEAR KLAIRS: EVERY WOMAN’S SKINCARE DREAM?
Falling under the global Korean conglomerate, Wishtrend, Dear Klairs is one of their most sought-after brands. Conceived in 2010, their main aim has always been to promote positive, real beauty through their straightforward, minimalistic, “less is more” approach. Yes, they do use basic ingredients, but hey, who said that was not top-class; on the contrary, they have succeeded in finding ground-breaking formulae which luminously improves our skin’s elasticity while soothing irritated patches wondrously. It’s mystical in all its glory!
A loved aspect about Dear Klairs is that it has a strong ethical standpoint, whereby they value humane connections over everything else. Respecting our Mother Earth, they take pride in being one of the front-running exemplars in providing natural, Vegan and cruelty-free products, devoid of animal testing. Well, well! Who wouldn’t want to be associated with a label that pays heed to the greater good of the society?
Made from naturally sourced ingredients filled with plant-based extracts, they have successfully amalgamated high-quality compositions with a 100% biodegradable and recyclable rate of their produce. From the enriched and creamy butter-filled products to their hydrating elixirs, they have consistently maintained their repertoire of releasing every line with two main criteria in mind: SIMPLICITY AND NATURAL APPEAL.
Convincing you to refine your skincare goals from within, their products alone are enough to provide us with a wholesome, start to end, step-by-step beauty regime. In other words, it’s SELF-CARE 101, ladies! Additionally, it is now available worldwide, including India, and it caters to every beautiful woman there is; like their consumers, they exude an unbeatable poise and substance.
OUR RECOMMENDED PICKS FROM THE DEAR KLAIRS RANGE
Looking to up your beauty game, while going ‘au naturel’ and healthy? Isn’t that the way forward? After trying on a gazillion brands, and facing varied issues, do you feel it’s time to connect with our roots? You know the older generations wisely say that ‘Nature has an answer to all our woes’. And, with skincare, it’s a definite, resounding YES! Having launched recently in our country, Dear Klairs has formed a fan club of its own. And, truly for all the right reasons! It’s a one-in-all package, lassies. You won’t be disappointed! Read on to uncover its aura through its crazy line of products:
1. DEAR KLAIRS FRESHLY JUICED VITAMIN DROP (INR 1492 for 35 ml): A true gem, this Vitamin C serum adds a burst of energy, thanks to its perfect blend of 5% of vitamin C with an optimal pH level of 3.81. While it is low enough to be gentle, it adequately restores the radiance and brightness of our skin tones. What’s more, is that you can bid adios to enlarged pores as its multi-solution takes care of it. With a light-weight consistency, you can either apply a few drops directly to your cleansed dry skin or in combination with a hydrating toner (especially for our sensitive skin patrons). Also, did we forget to tell you that it fades pigmentation and dark spots? Double whammy!
2. DEAR KLAIRS FRESHLY JUICED VITAMIN E MASK (INR 1758 for 90 ml): This is a one of its kind multi-functional product that can be used as a mask, sleeping pack or a daily moisturizer. Protecting our skin from UV damage during the day, its diverse powers work their anti-aging and skin regenerative powers at night, thus reducing wrinkles. Fortified with Vitamin E, niacinamide, and adenine, its pudding-like “memory foam” texture transfigures into a rich mix during skin contact by retaining moisture for at least 8 hours. Additionally, it enables you to achieve brighter, firmer, and more hydrated skin overnight. A true beauty elixir, you guys!
3. DEAR KLAIRS RICH MOIST SOOTHING SERUM (INR 1492 for 80ml): Dedicated to our dearies with sensitive skin, this serum constitutes a protective mix of organic ingredients such as celery, carrot root and broccoli extracts. Its concentration works wonders for your skin whilst making it soft and lustrous. Due to its replenishing properties, it proves to be a flawless blend for our tired, dehydrated, sensitive and dry skins. Furthermore, it ensures moisturizing on a cellular level, thereby allowing your skin to retain the daily, long-lasting 9 to 5 makeup. Furthermore, as it secretes less oil, one is well-shielded against flushed, parched skin.
4. DEAR KLAIRS SUPPLE PREPARATION FACIAL TONER (INR 1359 for 180 ml): The time is ripe to prep your skin with this rejuvenating and cleansing toner that removes all the impurities from your skin. A prerequisite in any moisturizing regime, this hydrating toner calms sensitive skin after cleansing and clears the skin texture while maintaining its pH balance. Further prescribed with an upgraded moisturizer by using hyaluronic acid and beta-glucan, this toner, has a gentle effect on your skin.
Now, now! Have we piqued your interest enough into tempting you to buy any of their products? Is that a thunderous ‘YES’ we hear? You can now explore more of their miraculous inventions on Nykaa, Amazon or Purpple as some noteworthy options. Exuding an open letter to all you innately talented and wonderful souls, Dear Klairs definitely loves to keep it real and authentic!
To sign off, here’s an afterthought: Your skin routine is a bank account; Invest wisely for it to pay the best dividends.