Daniel Wellington – What makes it a Popular Watch Brand?

This watch brand has been making waves amongst youngsters for quite some time now. And one must be living under a massive roof in another world, if they haven’t heard of it yet – classic, stylish and very minimalist. Yes, you heard it right. DANIEL WELLINGTON it is.

So, I had seen it quite often on the wrists of the girls around, at events, in social gatherings and the chic fuss-free design did catch my fancy. And when I caught hold of the entire collection of their watches online at their portal www.danielwellington.com, my heart did skip a few beats. I have never fallen for anyone/anything as instantly as I did for their Rose Gold Black dial watch, the one you see me wearing in the images below. It is their bestselling ‘Petite Melrose Analog Watch for Women’. One quick glance at the watch and one could easily make out why it won’t be hard at all for a woman to fall in love with it. The watch echoes style from miles away. Looks robust on any wrist and looks as contemporary as traditional and you don’t need to even think before styling it with any of the looks. I think I could easily keep this one watch in my wardrobe and live peacefully for the rest of my life.

For the uninitiated, Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. The company is currently headquartered in central Stockholm in Sweden but has operations spread across 25 countries.

The watches are made in China, designed in Sweden, and use quartz movement made by Miyota, a Japanese company, with the leather styles using Italian leather. Their “Classic” range of watches is named after British towns.

So their watches are one thing and I can’t confess enough my love for them, but what makes me lure after the brand so much are some chic accessories that they have along with the watches. There are some sleek, minimalist bracelets in silver and rose gold that goes perfectly well with the watches. You can see me having paired them with my watch in these images. I have lost count of how many times I have worn this bracelet with the watch on one hand or just the bracelet separately. And trust me you don’t need any other accessory to complete your look.

One of the most recent additions to their accessory collection is rings. They are actually bands with “Daniel Wellington” embossed on them. They come in some classic, chic and rich colors like Satin White, Desert Sand, and Dusty Rose, and they have accompanying bracelets in similar colors too. If these accessories which are so relatable, wearable, low on maintenance and yet widely chic don’t appeal to an urban woman, I don’t know what else will. Though I have already bought quite a few timepieces along with the bracelets from the brand, I am yet to lay my hands on those rings. And trust me enough, my hands are just dying to.

It’s not without some consequential reasons that the brand has hit such major popularity with the urban population just within a few years of launching. What I have loved the most is that the designs are really simple yet make a statement. There is something very understated and elegant about them. Secondly, the watches and accessories are not too exorbitantly priced. And since they aren’t too high maintenance, they are easy to wear and carry. There is Daniel Wellington embossed on the bracelets and the rings and that really looks quite cool. The dials aren’t too complicated or messy, lending a very classy feel to the watch. Also, I feel in hindsight, it’s really working for the brand to have not launched too many dial shapes and styles. That gives a vibe of richness and exclusivity to the brand. And finally, they have some amazing collections for both men and women and that makes it a very interesting gifting option. You can always gift their watches or accessories to a couple on any of their life milestones or even a couple can gift it to each other; what a romantic thing to do. I guess this is the part about this brand that appeals to most of its consumers and is undeniable to me as well. I have actually gifted to quite a few of the couples that I know and not to mention, each one of them has loved it unquestionably.